W HETHER YOU ARE A HUGE MARKETING CORPORATION OR SOME SMALL INDIVIDUAL MARKETER, struggling to make extra money online, one of your most effective promotional strategy is internet marketing via social networking – Facebook marketing, in particular.
Why Facebook Marketing Is an Effective Strategy to Make Extra Money
You don’t need to be an internet marketing expert in order to make extra money efficiently over the internet. What you just need is to know where on the internet to do it.
As of now, Facebook is the best place to make extra money through product promotion on the internet. This is what Facebook marketing is all about. Unlike other social media networks, Facebook has two very important things, which can help you make extra money online.
1. Facebook Has the Numbers
These numbers open greater possibilities for you to make extra money with Facebook marketing. As of December 31, 2011, there were already 845 million active users, continually growing to about 115% every year. On an average day, 483 million users log in to the network, an increase of 48% over the previous year.
Over 60 percent of Facebook users are outside the United States, and most people joining Facebook live in countries where English is not the primary language. With the launching of its Spanish translation version of Facebook of late, more people from Latin-speaking countries will be able to join Facebook.
Wow! That’s a lot of potential customers from whom to make extra money with Facebook marketing. They come from all over the world, and congregate in this single website. Imagine being able to reach these people with different social backgrounds from one vantage point. This means you can make extra money with Facebook marketing with them in one location without having to hunt them all over the net.
With this number, how can you not find a lot of people who will be interested in what you have to sell? Facebook marketing, as in any other selling activity in general, operates according to the law of averages. The more people get exposed to your offer, the higher the chances of converting a bigger percentage of them into buyers.
For purposes of making extra money with Facebook marketing, it is easy to segment the members according to their demographic characteristics that match your offer. When members create their profiles, they indicate their sex, location, business or employment, interests and hobbies, and age. On the basis of this information, you can customize your advertisements to target members whose characteristics match your product.
So, do you still see the need to generate more traffic to your website from various other sources, when Facebook has already packaged and made it available to you?
2. Facebook Has the Tools
Internet marketing is all about communication. As Facebook is providing different built-in communication tools for member interaction purposes, the tools can also serve as tools to make extra money with Facebook marketing.
Your Profile Page:
Completion of your profile is your first step to make extra money with Facebook marketing. Make it a great profile. With a great profile, you will be able to attract more people to view it. More viewers will mean more people will be able to know about the products or service you are offering.
Like and Share Buttons:
Facebook members usually love to spread the word by merely pressing the Like and Share buttons. This is what they do, when they like your profile page or the products/services they purchased from you. This simple action gets the word to their groups and network of friends so quickly and easily.
This is the most effective form of advertising. It is called word-of-mouth advertising. And Facebook highly encourages this. People are most likely to buy a product that has been recommended by their friends.
For business purpose, it is best to set up a Business Page, rather than a Business Profile. With a page of its own, your business can receive updates, apart from your personal account.
A dedicated page will enable your business to create a presence on Facebook. It will enable it to evaluate web traffic and account activity, as well as engage its customers easily.
Its Like button gives an indication of its customer base. Unlike in a normal profile page, the number of Likes in a Business Page has no limit.
Join a group interested in what you sell. Interact actively with the members. After the group becomes well-acquainted with you, you can indirectly tell them that you have things they are interested in that you are selling.
Joining or creating your own group in Facebook will enable you to make hundreds of contacts that can help you make extra money with Facebook marketing.
Facebook Ads has the Advanced Targeting feature that you can take advantage of. With this feature, you will be able to target your niche market by age, gender, interests, location and more. This will mean that you will be able to easily target the clients you want. By having this feature, you will be able to quickly find people that may be interested in purchasing the products or services that you are offering.
The Facebook Ads also has the Trusted Referrals feature. With this feature, you will be able to attach friend to friend interactions about your business to your ads. That is because Facebook encourages word of mouth marketing.
The following tools enable you to announce whatever you want throughout your groups and network of friends. From a perspective of making extra money with Facebook marketing, these tools also serve as a great way to promote your product or service.
– Status Updates/News Feed
– Blog Syndication
How to Make Extra Money with Facebook Marketing
To make extra money with Facebook marketing, you need to use this social networking site the way it is intended to be used. And then, you simply borrow its space for your marketing purposes.
1. Socialize Liberally.
Assuming you now have a Facebook account , your first step to make extra money with Facebook marketing is to complete your profile. Make it attractive and fun-laden, so people will gravitate towards it.
Then, make friends, and interact with them often. Update your status regularly with nonbusiness posts that are interesting, educational, inspirational, and generally worth reading. Later on, expand your network of friends by including friends of your friends.
2. Market Sparingly.
Once established, you may start to make extra money with Facebook marketing by promoting your brand, website, or product ONLY EVERY NOW AND THEN. To be more precise, devote only about 10% of your total posts to promotions.
Remember that social media networks are primarily fora for social interactions, not venues for business promotion. Therefore, they should be used accordingly. Otherwise, your friends and followers will get turned off, and you will end up having no readers.
3. Use Tools Properly
If you want to make extra money with Facebook marketing for the most part of your time, use your Business Page.
Otherwise, you may use the tools described above to make extra money with Facebook marketing, but use them the right way. How? For an in-depth instruction on the right way to use these tools to make extra money with Facebook marketing, CLICK HERE to avail of a FREE 12-week ecourse on Facebook for Business.
Facebook Marketing Recommendations
Most subscribers in Facebook are in the 18-25 demographics. So, if your business is targeting people between the ages of 18-25, Facebook is the perfect place to make extra money.
However, your best target preference to make extra money with Facebook marketing are women in general (not necessarily in the 18-25 age group), who have the capacity to make purchases. For this purpose, you will have to know a woman’s basic needs and wants, as well as her innate feminine personality characteristics. This knowledge will enable you to know:
a.) what product will satisfy her specific needs and wants, and
b.) how to make this product irresistible to her.
Having said all these, I am confident that you will be able to equip yourself with the necessary resources for your Facebook marketing project.